Enzymatic Therapy, Inc. - Do You Do Battle with Hidden Gluten and Casein?

Hidden sources of gluten and casein can frustrate the most ardent label reader and careful dieter.

You may wonder why you have occasions of digestive discomfort. It’s possible that gluten and casein may be the culprits. On the other hand, if you already know you have sensitivities to gluten and casein there may be times when you’re surprised when digestive discomforts return.

Hidden sources of gluten and casein can frustrate the most ardent label reader and careful dieter. Some of the least likely suspect foods can contain gluten or casein as processing agents, so they wind up in unusual places like toothpaste and salad dressing.

Gluten Defense^™† gluten and casein digestive enzymes.^†
The summer picnic season is particularly tough—you never know in advance what will wind up on your plate. Family get-togethers are notorious for featuring foods that escape your usual gluten and casein vigilance. This year, consider taking Gluten Defense gluten and casein digestive enzymes^† along for the trip. What do enzymes have to with gluten and casein? Quite a bit.

Digestive enzymes make a difference in your comfort.
The body naturally has digestive enzymes that help unlock nutrients from the foods we eat, making them more absorbable. Supplemental enzymes not only assist in the process, but can help us deal with occasional digestive discomforts, too.^† One particular group of protein-digesting enzymes, DPP-IV (dipeptidyl peptidase), helps break down the gluten and casein that sneaks into the diet in such covert examples as salad dressing and toothpaste.

Gluten Defense doesn’t just stop there. After all, you’re still eating a wide variety of foods, and your body can always use the added digestive assistance. Because of that, Gluten Defense provides a wide range of digestive enzymes that help you unlock nutrients from many components of foods, including carbohydrates, fats, proteins, and sugars.^†

Pack along Gluten Defense this summer.^†
You can’t always control the foods at an event, but you can take charge of the results. If you suspect hidden gluten or casein may try to sneak into your life, make Gluten Defense^† part of your summer cookout or picnic survival kit. It relieves the occasional acid indigestion, gas, bloating, and constipation that can occur with even the most stringent diet.^† After all, you can’t always know where gluten and casein will crop up, so why take the chance on feeling uncomfortable?

Misleading information , Thursday, November 19, 2009

by "scarletq"

"Saw your ad for Gluten Defense in Many 2009 Better Nutrition magazine. The wording of the ad could mislead people who have celiac disease into thinking that Gluten Defense would protect them against gluten that they ingest accidentally or intentionally. You probably know that Gluten Defense is not appropriate in celiac disease, as the evidence is abundant in reputable scientific journals. If someone with celiac disease consumes gluten-containing foods because they think Gluten Defense will protect them, will suffer harm. I am so turned off by your advertising that I plan to never buy any of your products again."

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Gluten advertising , Monday, November 23, 2009

by "Enzymatic Therapy"

"We are very sorry that you feel the content of our Gluten Defense™† advertisement is misleading to those suffering with Celiac disease. However, we feel we have taken a very responsible approach to providing a product that can be beneficial to individuals who may be sensitive to gluten. Gluten Defense™† is not meant as a cure of any type for those suffering from Celiac disease. This is clearly indicated on the label: “While Gluten Defense™† will reduce the level of reactive gliadin and gluten proteins in a meal, it is advised that celiac disease sufferers continue with their normal gluten exclusion diet as even small amounts of gliadin can cause adverse reactions in the most sensitized individuals.”"

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Digestion: Occasional Gas and Bloating
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CompleteGest^®
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Do You Do Battle with Hidden Gluten and Casein?

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