Cholesterol is probably one of the most confusing heart-related subjects out there. But if you think it’s all bad, think again.

Certainly you can get cholesterol from the foods you eat. But cholesterol is something the body makes regardless. And that’s okay. Honest.

That’s because cholesterol has a good reason for being. It’s responsible for the way the body digests fats, creates cell structures and makes hormones. What people are really concerned with when they think about cholesterol is the balance and type of cholesterol.

What is cholesterol, anyway?
Cholesterol is “fat loving” (not water soluble) by nature. It can’t be dissolved in the blood, (like other water soluble substances and nutrients) and must be transported by carriers called lipoproteins. Classified by density, these carriers are known as LDL (low-density lipoproteins) and HDL (high-density lipoproteins).

Typically, the LDL is known as “bad” cholesterol, and the HDL is known as “good” cholesterol. And this is where it can get confusing, but really isn’t.

LDLs carry cholesterol throughout the body. Conversely, HDL, or “good” cholesterol, is responsible for carrying cholesterol away from the arteries to the liver where it is eventually processed and eliminated from the body.

HDL is known to possess antioxidant activity and helps balance the body’s natural anti-inflammatory response, both great for heart health. But its most important role is cholesterol transport. High levels of HDL cholesterol are associated with reduced platelet activity, one of the key indicators of healthy arteries.

So which one you’d rather have?

HDL Booster® supplement = no guesswork.
Dennis Goodman, MD, FACC, and Chief of Cardiology and Medical Director of the Cardiac Treatment Center at Scripps Howard Memorial Hospital from 2002-2005 developed HDL Booster for his patients to increase their good (HDL) cholesterol naturally.†

In a clinical study approved by the Scripps Independent Review Board, HDL Booster increased good cholesterol levels up to 23% after just 6 months of use.† This combination includes:
     • Vitamin C: This antioxidant provides protection for the lining of arteries, and
       supports the increase of HDL cholesterol levels.†
     • Vitamin E: This antioxidant inhibits the oxidation (think rust) of LDL 
       cholesterol.†
     • Niacin: Supports normal cholesterol production, and increases good
       cholesterol.†
     • CoQ10: Supplementation of this nutrient significantly improves good 
       cholesterol levels, and supports healthy circulation.†
     • Garlic: This traditional, heart-friendly ingredient has been clinically shown to
       increase good cholesterol levels.†
     • Grape Seed Extract: This free-radical scavenger promotes healthy circulation 
       and increases healthy cholesterol levels.†
     • Alpha Lipoic Acid: Helps maintain healthy blood flow and healthy heart
       contraction.† ALA also recycles important antioxidants, like vitamins C and E
       and CoQ10 - making sure your heart gets the most from them.†
     • Hawthorn Berry Extract: Supports the muscle strength of the heart, helping
       maintain healthy heart rhythm.†

Cholesterol Shield™† phytosterol blend – a great team.
The powerful, clinically-tested formula of Cholesterol Shield can be an excellent addition to your heart-healthy lifestyle.† It includes the fat of plants plus pantethine.

Fat of plants? Yep. The phytosterols in Cholesterol Shield† are essentially the “fat” of plants. They’re so similar to the shape of cholesterol that they fit perfectly in the specially-shaped “parking spaces” that LDL-cholesterol would normally fit in the intestines. Taken with—or just before—a meal, phytosterols actually block cholesterol receptor sites so that cholesterol is excreted from the body rather than absorbed.†

Scientific evidence proves that including plant sterols in your diet helps to lower blood total and LDL cholesterol levels. Following a diet low in saturated fat and cholesterol, and consuming 400 mg or more of plant sterols twice a day may reduce the risk of heart disease.

And the other ingredient, pantethine, helps maintain cholesterol levels already within normal limits, but only if the amount is right.† Clinical research shows we need 600 mg of pantethine per day for beneficial support.†

One last tip - Know Your Numbers.
If you don’t know your cholesterol numbers, make sure you find out. Get them checked, and ask for both LDL and HDL counts, not just the total number. If you find that you’d like to support healthy cholesterol levels already within normal limits and give your good cholesterol a boost, consider HDL Booster®!†