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Position: e-Mail Marketing Strategist
Job Description:
The e-Mail Marketing Strategist is responsible for developing the overall email program for retail customers and consumers.
Primary Responsibilities:
- Manage overall email marketing strategy and execution
- Responsible for email marketing best practices
- Coordinate, test, and execute email marketing campaigns in compliance with CAN-SPAM legislation
- Establish and maintain effective, collaborative working relationships with all stakeholders, business partners and internal teams
- Develop targeted email and web site marketing plans leading to continuous improvements in business results and deepening customer relationships
- Monitor email marketing trends and best practices to increase efficiency and effectiveness of campaign results
- Manage relationships with outside vendors
- Prepare campaign analysis and reporting
Skills & Experience:
- Must have familiarity web analytic package
- Knowledge of database structures and working knowledge of HTML is critical
- Knowledge of Adobe Photoshop, Microsoft Visio (or other flowcharting software), Macromedia Dreamweaver, Adobe GoLive, or other HTML editing program helpful
- Proven experience with search engine optimization a must
- Experience in Web design helpful
- Bachelor's degree from four-year college or university in Marketing, Business, or similar; plus 3-5 years related experience in Internet Marketing; or equivalent combination of education and experience.