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    Position: e-Mail Marketing Strategist

    Job Description:
    The e-Mail Marketing Strategist is responsible for developing the overall email program for retail customers and consumers.

    Primary Responsibilities:

    • Manage overall email marketing strategy and execution
    • Responsible for email marketing best practices
    • Coordinate, test, and execute email marketing campaigns in compliance with CAN-SPAM legislation
    • Establish and maintain effective, collaborative working relationships with all stakeholders, business partners and internal teams
    • Develop targeted email and web site marketing plans leading to continuous improvements in business results and deepening customer relationships
    • Monitor email marketing trends and best practices to increase efficiency and effectiveness of campaign results
    • Manage relationships with outside vendors
    • Prepare campaign analysis and reporting

    Skills & Experience:

    • Must have familiarity web analytic package
    • Knowledge of database structures and working knowledge of HTML is critical
    • Knowledge of Adobe Photoshop, Microsoft Visio (or other flowcharting software),  Macromedia Dreamweaver, Adobe GoLive, or other HTML editing program helpful
    • Proven experience with search engine optimization a must
    • Experience in Web design helpful
    • Bachelor's degree from four-year college or university in Marketing, Business, or similar; plus 3-5 years related experience in Internet Marketing; or equivalent combination of education and experience.