For Immediate Release:

Pioneering Supplements Manufacturer Enzymatic Therapy® Joins Better Living Brands™ Alliance

Company Brings 30 Year History of Market Firsts and Supplements Industry Innovation to World-Class Heath and Wellness Consortium

LOS ANGELES – (November 12, 2008) – Better Living Brands Alliance, a consortium of world-class manufacturing, marketing and distribution companies delivering the best in organic and health and wellness products to consumers, announced today that Enzymatic Therapy, Inc. (ETI), a leading developer and marketer of health supplements, has joined the Alliance as its newest member. One of North America’s largest manufacturers and distributors of dietary supplements and natural medicines, ETI is unique in the industry as one of the few supplements makers to operate and manufacture its products in an FDA registered drug facility that fulfills the FDA’s Good Manufacturing Practice (GMP) Regulations. The company is also one of the only supplement makers to be certified as an organic processor.

A pioneer of science-based supplement development with a rigorous commitment to pharmaceutical-grade standards, ETI’s manufacturing expertise complements Better Living Brands’ strategy of delivering a full range of better-for-you organic and health and wellness products to mainstream audiences through its alliance brands: Organics™ and Eating Right™. In addition to its manufacturing controls, ETI has been responsible for a number of industry firsts including the introduction of glucosamine sulfate to the supplements market and the adoption of advanced testing methods such as Atomic Absorption Spectroscopy (AA), and other chromatographic techniques to ensure the purity of the raw materials used to produce its products.

“Enzymatic has a distinguished track record of innovation in the natural health and supplements arena and as a new Alliance member enhances our ability to satisfy the fast- growing consumer demand for organic and wellness products,” said James D. White, leader of the Better Living Brands Alliance and president of Lucerne Foods, a Better Living Brands alliance company. “Both O Organics and Eating Right are among the largest and fastest growing brands in their categories and the addition of Enzymatic to our Alliance allows us to offer an even more comprehensive solution to retailers looking to deliver the organic and health and wellness lifestyle solution their shoppers are seeking.”

As an Alliance member, ETI enables Better Living Brands to extend its multi-category lifestyle offerings into the supplements market, delivering high quality and affordable products to consumers nationwide. The first step was the launch last month of the O Organics Supplements line, the mainstream grocery industry’s most comprehensive line of USDA certified organic supplements. Produced in ETI’s certified organic facility, the raw materials used to make O Organics supplements are sourced from only the most high quality producers and carefully manufactured to retain their nutritional value. In order to best preserve these health benefits, ETI developed two patent-pending processes to convert the delicate organic materials in the Supplements line from their raw state to tablet form.

Randy J. Rose, President and CEO of Enzymatic Therapy, Inc. noted, “We are delighted to join the Better Living Brand Alliance. The high integrity of each of the Alliance members, and the collective vision focused on elevating the access to high quality and health enhancing products, squares perfectly with our company’s mission to provide ‘what BETTER feels like!’ to consumers everywhere.”

About Enzymatic Therapy, Inc.
Enzymatic Therapy, Inc., (ETI) based in Green Bay, Wisconsin, is North America’s leading manufacturer and distributor of over 200 dietary supplements and natural medicines. Committed to safety and quality, ETI is one of the few manufacturers in the industry to be both an FDA registered drug facility and a certified organic processor. The company’s products and ingredients are collectively the subject of over 2,500 independent, peer-reviewed-published clinical trials and studies. For more information, visit www.enzymatictherapy.com.

About Better Living Brands™
Alliance Better Living Brands Alliance is a group of world-class food and beverage manufacturing, marketing and distribution companies formed to meet consumer demand and fuel consistent growth in consumption of organic and health and wellness foods and beverages. The Better Living Brands Alliance mission is to help consumers live better lives everyday by offering brands that delight.