Anthocyanins are natural compounds in fruits and berries that give them their red or purple color. In addition to adding color, anthocyanins are potent antioxidants which can neutralize free radicals.† The anthocyanins in cranberries are structurally slightly different than those found in blueberries, cherries, and other fruits, which may explain the unique benefits of cranberry in supporting a healthy urinary tract.†

The cranberry in ActiFruit^™ Cranberry Supplement uses a patented BioShield^® extended release system to deliver nurturing bioactives throughout the day.† The cranberry is pressed to remove the juice, which is then concentrated. The remaining part, called the pommace, is dried and then blended with other fibers. The concentrated juice is added back into the fiber mixture, which now has all the parts of the whole cranberry - skin, juice, seeds, and fiber. The fiber matrix shields the key components from stomach acid, and the natural pectin content slows its breakdown in the intestines and allows for a natural sustained release of the bioactive compounds.† This process is described in US patent 6,440,467.